And my internship starts off with a bang
On my second morning with my internship at Healia, the press release came out: Healia has been acquired by the media and marketing firm Meredith. 
Considering the fact that Meredith is 105 years old and Healia is younger by a century plus, it's an interesting convergence. (I'll refrain from MBA-speak.) The two companies are clearly very different, and yet the acquisition makes sense: each offers something that the other needs. A stalwart of the traditional media world, Meredith needs a way to keep its customer base from defecting to new online competitors. Healia offers an award-winning product, and needs a way to develop awareness in its target customers.
For my part, I'm already seeing why an internship is such a crucial part of the full-time MBA educational experience. Just two days in, and I've already learned a lot.
Moreover, being involved with a forward-looking search engine is, for me, very fun. Musing over the future of internet has been a pastime of mine for a while now, and now I get to keep geeking out on this subject - at work? Lucky me. :)
Tags: MBA internship Healia Meredith acquisition
3 comments:
Sounds exciting! Next summer I'm definitely going to be searching for work related to my degree.
lucky you, indeed! some cool stuff you have on here, blogrolled it...
Yea, that is a spot of good look there. You'll definitely be getting a lot more out of this internship than you may have bargained for. It should be interesting.
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