Saturday, January 12, 2008

Habanero and lime delight

Trader Joe's Habanero & Lime salsa is insanely good. I don't know why I never tried it before. I bought a jar on a whim the other day and spread it on Trader Joe's non-dairy veggie burritos (of which I've consumed a multitude over the years). Good lord! It's got this delicious, unique tanginess going on. I woke up today thinking about it. I'm going to have some on a burrito. For breakfast. Right now.

One thing: it's not spicy enough. (Nothing is every spicy enough for me.) But that's easily remedied by stirring in a little hot sauce.

Trader Joe's is like Apple -- it's one of those brands that inspires rabid customer loyalty. I've always been curious about why this is, and maybe I'll get some answers soon. One of the teams in my brand management class will be studying the Trader Joe's brand this quarter.



RollerKaty said...

Sounds yummy! I have to get me some of that.

Jonathan said...

it's yum to the tum.

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Jonathan said...

Thanks, Psychic, but I'm not in need of your services. Habanero and Lime salsa has already guided me to enlightenment!

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