A necessary disclaimer?
Earlier this week, I noticed an ad in the Wall Street Journal, pictured at right. It's for the legal firm Nixon Peabody. Not pictured is the accompanying text, which includes a disclaimer:
The person in this ad is an actor depicting a fictional scene.I can't imagine why this disclaimer is necessary. Who would look at the ad and think otherwise?
And for the 0.01% of the population that thinks this ad is "real life" ... so what? Is there a possibility that someone might sue over this? The odds must be infinitesimally small.
Perhaps Nixon Peabody is showing that it's a legal firm that covers all its bases -- even those freak possibilities -- and will do the same for you.
Or maybe I'm missing something here.
Tags: marketing Nixon Peabody disclaimer
2 comments:
i do not think nixon and peabody is worried about some idiot who doesn't understand the ad. however, i DO think they are worried about clients holding them accountable for the implied promise of the ad. the ad says, "i don't need theories from my lawyers. just answers." the implied promise being, "nixon and peabody will give you answers, not theories."
so, it is sort of a lie. nixon and peabody is no more likely to give the client "answers" not "theories" than any other law firm. but, maybe they want you to know that they UNDERSTAND you. even if they can't promise you anything.
I think they need a disclaimer along the lines of, "the hands pictured in this ad are not real - they are in fact the hands of the late Andre the Giant."
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