Friday, July 14, 2006

Four interesting developments

Four interesting developments to watch:

  • Solar-powered marketing. A simple but compelling marketing concept used by McDonalds and the ad agency Leo Burnett.

  • Speaking of marketing, now there's avatar-based marketing: advertising in virtual worlds such as Second Life. See this post in Towering Flat for a nice fleshing-out of this concept. In his book The Singularity is Near, Ray Kurzweil predicts (correctly, in my opinion), that avatars will become an increasingly important part of our lives.

  • And speaking of Ray Kurzweil, he's gone and invented another handy gadget, a scanner-reader for the blind. It snaps a quick digital photo of printed material, scans it, and reads it out loud a few seconds later with a synthesized voice. James Gashel says that he thinks this is "the hottest new technology to be developed for blind people in the last 30 years."

  • Denver's mayor has announced a Greenprint Denver plan. It's a sustainability roadmap for Denver that includes measures such as converting city cars to hybrid and biodiesel.

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1 comment:

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