Tuesday, August 15, 2006

Ford's new-fangled marketing campaign

Three Minds @ Organic posted a positive review of the Ford Bold Moves site, which, after browsing through for a bit, I tend to agree with. It's a fascinating ad campaign that incorporates a blog and online documentary videos (currently at episode 9). What interests me is how Ford is inviting customers (or anyone who's interested) to participate in a strategy dialog.

Today's media audiences favor reality TV. They prize authenticity and eschew an obvious PR spin. In light of these facts, I think Ford's got the right idea here.

I'll get really excited when Ford starts producing truly energy-efficient vehicles. In the meanwhile, they're using energy-efficient furnaces. It's a start.

You can read another take on the Ford Bold Moves site here.

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1 comment:

Galli Galli Sim Sim said...

Hey Jonathan,
Looks like we're all on the same page.
thanks for visiting
/alternativeconsumer.blogspot.com